Web editing the word processing tasks intended to be published online.
The Internet features are many and important, and web editing activities required for this professionalism and expertise, which differ in a manner also substantially from those required from writing for other media.
In most cases, to be effective on the web is first of all essential to be synthetic and immediate, to quickly capture the attention of a user who has at hand a multitude of other sources related to that topic, and therefore does not hesitate one moment to turn the page if it were held now satisfied.
Therefore it is important to pay special attention to the title and the first few sentences of the content you are writing: it is widely believed, in fact, that only captures the visitor's attention for the first 30 seconds has a chance to hold him long on their own pages.
To achieve this purpose, the web editing activity integrates with the management of all other complementary communicative elements than the actual written text itself: images, multimedia animations, video, audio effects, banners, etc., are elements that can significantly help to "conquer" a user and help strengthen the effectiveness of the message.
The proper use of these forms of communication is one of the most important processes of web editing, as well as the ability to create effective pathways through the use of hypertext links.
Web pages, in fact, have the peculiar characteristic of being able to be read "in depth", at several levels: a text can contain links to other pages, which provide more in-depth content of the browser. In particular, the web editing activities is a winner if you can create a coherent and well structured course, the point of arrival coincides with the initial purpose of the message.
So that the message reaches its destination, however, the wealth of content and other communicative elements is not always enough: it is necessary that the web page is visible to the eyes of the search engines. A well-written text paginated is useless if it is not found (and thus read) by anyone.
The web editing activities must therefore ensure that the text, readability and maintaining high quality standards, is also structured according to the SEO related content writing techniques, in order to help improve the site's ranking in the SERP search engine for significant keywords.
Of course, in other respects, writing for the web is closely related to the traditional professional writing (either bound to a newspaper, a corporate brochure, a presentation or other), and as such keeps among its main aims to be "effective ". A text can be drawn up to inform, excite or convince a user to buy something; in each of these examples, however, that what is important is the message reaches the most of its goal.
In this sense a quality processed must comply with the reference context in which it is intended, in terms of the language used, shape and tone, contributing together with the other elements that integrate the text itself (for example, in the case of a brochure, the 'look and feel, the materials used, the methods of presentation, etc.) to convey a specific message in a unified way.