Market research is a way of getting an overview of consumers' wants, needs and beliefs. It can also involve discovering how they act. The research can be used to determine how a product could be marketed. Peter Drucker believed market research to be the quintessence of marketing.

Integrated Business Planning is a planning process that integrates across two or more functions in a business or government entity referred to as an enterprise to maximize financial value.


Creation of new business projects, new markets and new products and services.

The identification of suitable partnerships.

Study, setting and implementation of the project in order to achieve the objectives of financial policy.

Easier access to credit and submitting applications for obtaining facilities and repayable.